Introduction to market Modrzewie Park Hotel ***** Szczawnica

Each contract comes to an end. Looking back over the last thirteen months we are proud of the results of our work that has been done. Modrzewie Park Hotel ***** is now a prosperous company that has any grounds to maintain a high level of sales service and highest quality. We would like to thank Investor for his trust and effective cooperation. Also we would like to invite you to visit Modrzewie Park Hotel ***** in Szczawnica and evaluate our work on your own.

We have started preparations to leave the hotel on its own with a new management. The first thing we need to do on this issue is to select the best employees for internal promotion. It seems that the team that we have built over the last year has a great chance to maintain the upward trend in sales of services and also keep their quality at the highest level.

December is one of the weakest months for the whole tourist industry in general. Christmas atmosphere rather puts us in domestic mood. However, this is a good time to make summaries of the year and to prepare offer for spring season. Analyses carried out with summaries pushed us to the decision on correction SPA’s menu. Therefore it appears that the new wide range of treatments will be even better adapted to future requirements and needs of visitors of Modrzewie Park Hotel *****.

It is a high time to analyze the results achieved in the first three quarters of 2010. Deviations from planned results, their causes, analysis of existing activities of competition resulting from the emergence of a new objects in the market, the study of market trends – all those will help to build the most realistic budget for next year. The next step is to determine the final output price levels on hotel services. We wish the owner and ourselves that the next year will be equally full of positive changes,

In September, six months passed since we started working with a new team selected by our staff. It is a good time to sum up previous work of the new team. Observations made so far allow us for the demarcation of some of career paths, define new tasks and assign them to particular people. It is even possible to set new career goals for some of the bests. Our previous experience shows that this type of method brings fantastic results in the long term cooperation.

Szczawnica which is mainly seen as a typical tourist resort is very popular in summer and winter seasons. Apart from those it is rather a place frequented mainly by visitors of sanatoriums. Off course that fact greatly affects on the turnover from tourism in the region. Due to the fact that August was the last month of vacation it was necessary to focus on creating an attractive offer for many categories of potential customers that may be recruited from both: the local community of Szczawnica and its surroundings,

The media devoted to the design, cuisine and SPA market have published in recent articles describing the advantages of Modrzewie Park Hotel *****. We are delighted because this is one of the best indicators of a well done job and an additional chance for fame among the desired target groups.

A huge amount of rain that hit Szczawnica in recent weeks caused that the building was partially flooded. On the one hand it was necessary to quickly dry the flooded areas in order to allow correct functioning of the object. On the other hand another intensification of promotional activities has become necessary to make up for losses resulting from reduced tourist traffic. At the same time, it was also necessary to work with travel agencies in order to promote services related to the winter season and presale them.

It seems that the hardest part of the work is behind us. New, well-trained personnel, working in accordance with the procedures may provide professional services for a still growing number of guests. In addition, we have organized the first events for business customers. All of this allows us to look with hope to the future. But we still do not forget how much we have to do…

May was devoted to the standardization of services. Implementation of procedures, staff training, development and implementation of control systems – all with the end of the month was over. In parallel, we started organizing gastronomy, and above all to put our efforts on developing a new menu – more sophisticated and a remarkable one. The effects of our actions could be verified on an ongoing basis due to enhanced occupancy, which was reported in this month.

April has become the month in which we felt the first positive effects related to actions taken within last weeks. Direct expression of this fact became the sales figures. Well, we noted a significant increase in the use of SPA services offered at the hotel. The share of services in this segment significantly increased relatively to the total turnover of the hotel. Without a doubt, a SPA service – seen in Poland, as the higher-end,

March was for us a period of very intensive work. Rapid intensification of promotional activities have lead to the occurrence of the hotel across the hotel market. Therefore we decided not only to introduce the hotel to leading booking portals and other (MICE and SPA services), but also promote it on newspaper articles in many trade media. These activities were also supported by reaching first business customers and business travels operators. It is obvious that those groups of customers more quickly and frequently make decisions about trips,

The first stage of our work had to be a recognition of the realities of the hotel. Acquainted with its infrastructure, planning co-operation with the investor, verification of budget assumptions, identification of needs and planning of all activities. The first issue, which got our attention was a total lack of promotional activities of the object. Another element that clearly needs our intervention was insufficient level of service, which was a huge problem for a five-star hotel.

Szczawnica is one of the most famous health resort in Poland. However most of the tourist market supply is generated by private accommodation rather than hotels. The resulting gap in the market and encourage investor to adapt his real estate to a five star luxurious hotel. Another reason was a desire to restore the former splendor of the villa, owned by the investor’s family for three generations. Oppened in late 2009 Modrzewie Park Hotel ***** was not often visited by guests.